Berlin Start Ups
Berlin is not only famous for shopping, party, sightseeing and art, but since several years also for his flourishing startup scene. Every 20 hours, someone in Germanys capital puts an idea into practice. The famous consultancy company McKinsey is predicting that by 2020, more than 100,000 new startup jobs could be created by Berlin start ups. In 2015, 2,1 billion Euro got invested in newly established companies in Europes Silicon Allee. Berlin is therefore at the top in Europe, right before London (1,7 billion Euro) and Stockholm (992 million Euro).
According to Statista.com, 41 % of all new businesses are founded by women – an ascending trend. Still then there are only very few successful start-ups in Berlin with women as CEOs.
Top Ten Berlin start ups Founded by Women
Founder: Lea-Sophie Cramer (and Sebastian Pollock)
What do they sell/offer: sex toys, lingerie
Background: The novel Shades of Grey inspired Lea-Sophie Cramer for Amorelie. The then 25 year old was travelling from Munich to Berlin and noticed, that a lot of women were reading E. L. James novel. She was wondering, how openly people are concerning sensuality and sexuality. That was the starting point for the idea of Amorelie. The shop especially adresses women and couples.
About Lea-Sophie Cramer:
- studied Business Administration in Mannheim.
- spend one semester abroad in Japan.
- was head of Groupon Asia – at age 22.
- has one child.
Founder: Anna Alex and Julia Boesch
What do they sell/offer: personally put together outfits for men (curated shopping for men)
Background: One of the founders friends was living in New York and hired a personal shopper. He very happily came back from his shopping trip, because his assistant compiled every outfit for him. The main point was the personal shopper’s opinion, which was – in contrast to that of many sellers – very honest. Thats also the principale of Outfittery.
Founder: Kathrin Weiss and Anike von Gagern
What do they sell/offer: children clothes, toys, furniture, childrens books
Background: Two main points convinced the founders to establish tausendkind: the success of Zalando and the Excell lists with “best baby online shop’s for beautiful baby products” friends of them liked to exchange. There was no main shop for good and beautiful baby and childrens products in 2010.
Founder: Franziska v. Hardenberg
What do they sell/offer: flowers
Background: Franziska Hardenberg’ found one of her childhood diaries, which was primarily about the decoration in her room. Thats when she realised that the passion about flowers was always in her. The Bloomydays-founder also liked to bring a fresh flower bouquet into her office once she started working. But when her office shifted, was the flower shop not longer on her direct way to work. Thats when she was asking herself, why there isn’t anyone, who can regularly send a fresh, unbound cut of flowers.
About Franziska v. Hardenberg:
- studied Marketing and Comunicational Science.
- former editor-in-chief of 7trends Magazin.
- is married and has one child.
Founder: Lea Lange (Marc Pohl and Sebastian Hasebrink)
What do they sell/offer: independent art from young and inspirational artist all over the world on posters, iphone covers, fashion and more
Background: All three founders were working at Fab. Thats where they noticed, that the demand of unique and interesting products from independent designers is given. People want individual products that reflect their personality.
Founder: Verena Hubertz and Mengting Gao.
What do they sell/offer: cooking app with “emotional” recipe videos.
Background: Both founders liked to cook together during their studies, but were always disappointed by the worse user-friendliness and range of recipes. They wanted to take the feeling of food-blogs and convert them into more contemporarily content. That was the starting point of their idea kitchenstories.
About Verena Hubertz and Menting Gao:
- both studied together at WHU (Otto Beisheim School of Management).
Founder: Claudia Helming (and Michael Pütz)
What do they sell/offer: jewellry, accessories, bags, clohes and more from people for people
Background: The idea of Dawanda emerged in Moscow, where Claudia Helming and Michael Pütz were living and working. They painted traditional Matryoshka dolls as christmas gifts for friends and families, but the result was not satisfying. They created the idea to open an online market for people, who want to give away something individual, but don’t have the creative abilities to make them on their own. Dawanda is inspired by etsy.com.
About Claudia Helming:
- born in 1974 in Bavaria.
- studied Romance studies and Tourism.
- was head of operations for the online-platform lastminute.de.
Founder: Verena Delius (and Moritz Hohl)
What do they sell/offer: online gaming for children
Background: Goodbeans (former “Young Internet” -> focused on online games) is a mobile games company. The reason for the turnaround in 2012: recent studies (from 2011/12) showed, that 70 % of all children in Germany have access to a smartphone or iPad. The Goodbeans founders saw good chances due to the lack of transparency in app-stores and child-friendly apps for parents.
About Verena Delius:
- opened a sushi bar at age 19.
- founded her first company Delius Capital at age 20.
- her father was a textile businessman and her mother interior decorator.
- has two children and is living in her second marriage.
Founder: Corinna Powalla (and Andreas Fischer)
What do they sell/offer: personally put together outfits for men (curated shopping)
Background: Corinna Powalla started preselecting clothes for her boyfriend. He liked his girlfriends compilations so much, that Corinna Powalla developed the idea for Modomoto. The founders like to keep the origin of the brand name a secret.
About Corinna Powalla:
- grew up in Baden-Wuerttemberg.
- studied Business Administration at TU Freiberg and TU Berlin.
- was an intern at StudiVZ and Artflakes.
Founder: Ida Tin (and Hans Raffauf)
What do they sell/offer: period cycle calendar app
Background: Ida Tin started taking the pill in her twenties, but suffered from a bunch of side effects. She started researching for other contraceptive methods and was surprised that there weren’t any major developments in this field. Despite the significant technical progress in the last couple of years didn’t anyone adress the issue of how simple it can be to control fertility data-based. That was the starting point for clue.
About Ida Tin:
- from Denmark.
- studied at Kaos Pilots, a creative business school in Denmark.
- founded her first company at age 18 and her second one during her studies. Her third start-up was a motorcycle trip provider, founded after her world trip on a morotcycle.
- author of the Danish bestseller Direktos.
- has two children.